A key element of the Digital Economy Act 2017 comes into force on 27 June 2017 with the aim of ensuring the ICO can better enforce sanctions against organisations that make unsolicited marketing communications.
Recent fines issued by the ICO have underlined the toughening stance regarding the sending of unsolicited emails to individuals for the purposes of direct marketing.
As sales are becoming more and more regular throughout the year amidst fierce market competitions, many businesses are turning to comparative advertising to drive up sales.
Today, Ofcom has announced that it will fine Vodafone £4.6m for serious and sustained breaches of consumer protection rules, its largest fine to date for a telecoms operator.
The general assumption is that recessions happen, they’re unpleasant, things are tough for a few years and then the good times come back. But what if that’s not the case?
What can SME owners do in such an environment? The following may help your business to survive and maximise its potential in the uncertain years ahead.