Back in Black: Selling in the Season of Goodwill

Amidst the hype and the promises of bargains, the consumer body Which? has recently warned about Black Friday deals that are potentially misleading, and in breach of consumer protection rules. Although many retailers have refuted some of their claims, there is clearly a degree of confusion over what can and cannot be said when selling goods. 

We highlight some of the key points for sales promotions to help your business navigate the rules and guidelines.