Alec is Head of Intellectual Property Disputes at Laytons ETL, with more than 25 years' experience advising businesses on complex intellectual property and reputation management disputes. Before joining Laytons ETL, Alec practised at leading City and national law firms before becoming Joint Head of IP Litigation at a specialist intellectual property law boutique.
His practice spans the full spectrum of contentious intellectual property matters, including:
Trade marks
Passing off
Copyright
Design rights
Misuse of confidential information; and
Reputation management.
Areas of Expertise
Alec has particular expertise in helping businesses protect and enforce valuable intellectual property rights, combining technical legal knowledge with commercially focused advice to achieve practical outcomes. His experience covers disputes involving multinational brands, manufacturers, retailers and media organisations across a wide range of sectors.
He represents clients in the High Court, the Intellectual Property Enterprise Court (IPEC) and before the UK Intellectual Property Office in trade mark registry proceedings.
Notable Work
Acted for a global media publisher in the Intellectual Property Enterprise Court in trade mark infringement and passing off proceedings against an events access /concierge company that had made unauthorised use of the client's trade marks.
Acted for a leading soft drinks manufacturer in High Court trade mark infringement proceedings against a major supermarket concerning competing own-brand products.
Represented a global luxury goods manufacturer in High Court action relating to trade mark infringement and passing off involving the sale of counterfeit and lookalike products.
Testimonials
"In-depth litigation expertise." - Legal 500 2026
"Alec has a broad perspective of trademark issues. His ability to see the big picture allows him to cut through complexity and deliver clear, strategic solutions when handling disputes." - WTR 1000
Memberships
Associate Member, Chartered Institute of Trademark Attorneys (CITMA)
Contact details
Email: alec.cameron@laytons.com
Tel: +44 (0)20 7842 8000
LinkedIn
Qualifications
Qualified as a Barrister in 1998
