The way brand owners approach lookalike products has changed significantly following the Court of Appeal's landmark decision in Thatchers Cider Company v Aldi Stores.
In this insight, Alec Cameron, Head of Intellectual Property Disputes, and Justin Bukspan, Director of Trade Marks, examine how the decision has reshaped trade mark filing and enforcement strategies, and what it means for businesses seeking to protect the visual identity of their brands.
Whether you are an established brand owner concerned about copycat packaging or launching a new product into a competitive market, understanding these developments is essential.
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Disclaimer: This publication is provided by Laytons LLP for informational purposes only. The information contained in this publication should not be construed as legal advice. Any questions or further information regarding the matters discussed in this publication can be directed to your regular contact at Laytons LLP or Laytons’ Intellectual Property Disputes team.