Tackling Lookalikes Webinar - October 2026

When a competitor’s packaging starts looking a little too familiar, what can you actually do about it? 

Join Laytons ETL & British Brands Group for a practical webinar exploring the legal and commercial issues surrounding lookalike packaging. 

The session will cover: 

  • The big picture: Tom Reynolds, CEO at British Brands Group, will set the scene for brand owners and discuss BBG’s lobbying activities in our area.  

  • Thatchers v Aldi: Beth Collett, barrister at 8 New Square, will explore the litigation and related case law of the recent Thatchers v Aldi case, including how lookalike claims are handled in the IPEC and the High Court.

  • Litigation strategy: Alec Cameron will examine competitor monitoring, social media evidence, disclosure, commercial relationships, and settlement negotiations. 

  • Protecting your packaging: Justin Bukspan will discuss the value of packaging trademark registrations and how to approach your filing strategy. 

Further Details

Wednesday 21 October 2026 
1:00-2:00 PM (BST)
The Webinar will be taking place on Microsoft Teams

Please complete the below form to register your interest in attending.