IP & Technology | Branding & Trade Marks

Brands and trade marks are valuable assets in their own rights. Product life-cycles of businesses may be shortening with modern, fast-moving technologies, but brand reputation builds on the success of products and marketing activities; over time the brand speaks for itself, imbuing customer confidence and taking on substantial value of its own.    

Our expertise

Our depth and breadth of experience enables us to adapt our advice to suit the different needs of our wide range of clients, from international well-known businesses to start-ups.  We cover advice from initial feasibility guidance, putting in place protection, brand strategy and setting up and maintaining a global program to helping our clients exploit those rights commercially, for example via IP Licensing. We handle:

  • registrability advice
  • clearance
  • devising registration strategies
  • trade mark portfolio management and renewals
  • opposition and cancellation actions
  • issuing and defending trade mark infringement actions
  • watching services
  • co-existence and Settlement Agreements

Our experience

Recent work has included the following:

  • setting up, growing and managing the global trade mark portfolio of many clients across a diverse range of sectors, including for a prestigious British bicycle manufacturer, a Swiss-based ski resort, an award-winning e-learning provider and a number of software companies; in the natural course of doing so we deal with all types of local issues as they arise

  • preparing brand licensing and merchandise agreements relating to well-known Hollywood animated characters and designer eye-wear
  • advising a shoe manufacturer in devising its new mark, providing registrability and clearance advice and obtaining trade mark registrations for the new mark
  • pursuing an opposition action for an education client against the owner of conflicting mark
  • advising a range of clients across diverse fields including in the energy, business consultancy, e-platform and clinical research sectors in defending against third-party threats of opposition/infringement and negotiating settlement agreements that protect their interests



Related Expertise

Our Team

News & Insights